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Adult Education

desksI’ve been trying to teach myself a lot of new things these past few weeks, including online advertising and email list management. I started working with Google AdWords to test out some product ideas I had. The good news is that now that I’ve gotten the hang of it, I think I can set up new campaigns quite easily. The bad news, however, is that I’m not getting the kind of response I wanted from my ads. That is, I’m not getting any response at all.

I suppose it’s good to know in the early stages that no one is interested in the product I’m proposing, but it is a little disheartening to think about going back to the drawing board. I’m going to try the advertising test for another week with a higher bid to see if that changes anything. Has anyone had a similar experience with AdWords? What worked for you?

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