Since I discovered that there is a likely market for my product (more specifics once the online store officially launches), I spent the past 2 months building prototypes by hand. It has been a tedious but enlightening step in the product development process. I am confident that it was time well-spent, as I [...]

I’ve been quite busy since last time, testing three new product ideas without committing to any of them before they were proven. Two bombed, but one of them has been successful enough that I’m moving into the next stage. I built a more robust Adwords campaign to test multiple variables and teach myself [...]

It was a classic case of counting chickens before they’d hatched, or more appropriately, investing time into ideas before I’d proven them worthwhile.

I spent hours and hours designing landing pages for a potential product, even going so far as to create a drawing of the product to display as a picture on the [...]

Since my last post, I read two very interesting articles on product testing. The first is on page 104 of the October issue of Inc. Magazine (I couldn’t find it on their website). It deals with lean product development and minimum viable product. The second is a post by Ramit Sethi on [...]

I’ve been trying to teach myself a lot of new things these past few weeks, including online advertising and email list management. I started working with Google AdWords to test out some product ideas I had. The good news is that now that I’ve gotten the hang of it, I think I can [...]

I just moved the blog to its new, hopefully permanent domain, fromtherooftop.com.  I’m using the old domain, brandontirrell.com, to host some marketing test pages.  Once my tests are over, I may just use it for a short bio or some other marketing purpose.

I was quite surprised by how easy the move was, considering that I [...]

I’ve known that I wanted to start a business for years now, but I had trouble figuring out what was driving me.  I constantly jumped between ideas and couldn’t really settle on something that seemed right.  After spending some time this summer with other hopeful business owners, I realized that most of them intended to [...]

"He won't be receiving a paycheck anymore, so it'll just work itself out naturally."

I’m officially unemployed, that is, I am no longer receiving a paycheck. I suppose the more optimistic view is that I’ve just become self-employed for the first time in my life. Hooray! Now that we have [...]